Raise your hand if you've ever experienced a serious struggle with creating inbound marketing content.
Pretty much all of us have experienced creative burnout at one point or another. This syndrome can result in hours of sitting at your laptop that only result in half a blog. Many of us have missed internal deadlines because we just can't get the creative juices flowing. It's frustrating to be unable to create content efficiently, especially since it's the engine of an inbound marketing program.
Every Inbound Marketer Hits a Wall!
If it makes you feel any better, almost every inbound marketer hits a wall every once in a while. Sometimes, we hit it a few times a week. Other times, we hit it for weeks on end. Relax. It's okay, and the best inbound marketers have tools to help increase productivity when they're just not feeling very productive.
While we can't solve creative burnout, we can offer some tried-and-true productivity tips for efficiency. In this blog, you'll learn five practical content marketing tips to help you forge ahead when you'd rather be reading Buzzfeed.
1. Be Ritualistic About Your Needs
2. Create a Conceptual Outline
However, I always, always create a conceptual outline. It saves me from writing too many words, rambling, or getting halfway into a blog and realizing "what's the point?" All of these situations can occur without a conceptual outline, and they waste a lot of time.
For every piece of content I create, before I start writing, I jot down a few key concepts. They include:
- Working title
- Target word count range (such as 600-1,000)
- Topics to be covered
- The "key point" of the blog
Once this is done, you've got a solid idea of what you're going to say, and how you're going to say it. Your job now is just to fill in the blanks.
3. Have a Sourcing Routine
There isn't a right or wrong way to approach sourcing for a blog. In fact, you may prefer to use one approach for some content, and the other at different points in time. However, I think the important thing is to know how you'll approach sourcing citations before you get started.
4. Work in Reasonable Bursts
Within focused sessions, don't let yourself get stuck. If you're unable to finish a paragraph, abandon it and move onto the next. Coming to a full stop at any point during the creative process can lead to a mental rut. Maximize your working sessions to the fullest extent possible. If you're truly stuck, there's a good chance you'll be able to work through it after your next break.
5. Give it a Rest
Taking a mental break from content allows marketers to approach their work with better objectivity. Avoid being in too great of a rush to hit "publish." Trust me, this can only lead to mistakes.
Have you ever experienced creative burnout when it comes to content marketing? What are the tools and mental processes you use to break through a rut?