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Sea Monster Marketing Blog

All about Inbound marketing, email nurturing, social media strategy, content creation, marketing campaigns, SEO, analytics, and more

What does Success in An Inbound Marketing Strategy Look like?

Posted by Loree O'Sullivan

We hear about companies killing it with Inbound Marketing all the time. You'll hear things like: "it's the only way forward" or "inbound marketing is the only kind of marketing that works" or "I doubled my website visits in less than 6 months using content marketing." However it can be difficult to actually SEE what these results look like. 

I'd like to show you one of the account's we have worked with, and their success over time - as a REAL demonstration of what success using inbound marketing actually looks like. 

 

This account started on HubSpot in fall of 2014, and through August 2015 were posting a new blog twice per week. After August 2015 (through October 2015) they began posting a new blog four times per week.

Additionally, for this account there were at least 3 content offers at all times: Top of the Funnel, Middle of the Funnel, and then a Bottom of the Funnel one as well. This allowed posting blogs to WORK for the client, and create conversions based on the topics being written about. 

What is displayed below are the results from November 2014 through October 2015: 

Number of Visits:


Note: Green is organic traffic and blue is direct traffic 

NUMBER OF new Contacts:


Note: Green is organic traffic, blue is direct traffic, turquoise is social media traffic, and yellow is referral traffic

 

Results are certainly not a "one-size-fits-all" process, but for any B2C business - why wouldn't you invest the time and finances into results that look this sweet? 

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Topics: inbound marketing

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