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7 Fantastic Sales Productivity Tools

Posted by David O'Sullivan

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image credit: elliott brown via flickr cc

For sales professionals, productivity is critical. Being more efficient means you're able to reach more prospects and close more deals. A sales team that's able to work quickly and accurately on prospect outreach is unlikely to let any hard-earned leads go cold.

The recent explosion of sales productivity tools means that many sales pros are expected to work harder. Research by Salesforce shows that most organizations have higher revenue targets this year. The average company is spending $24,000 per employee on improving sales efficiency. Fortunately for companies with below-average budgets, there's not necessarily any need to invest in costly tools to get stuff done. 

We've curated a list of some of the hardest-hitting sales tools you can use to manage your daily workflow. There are options for email management, prospect education, customer relationship management, and much more. While a few of the tools on the list are paid, many come at a very affordable monthly cost or a price tag of free. In this blog, you'll learn about many of the best productivity tools for modern sales pros.

1. Sidekick

Over 200,000 people use Sidekick each week to understand their prospects' behavior. This HubSpot app provides real-time notifications when your emails are opened, read, and clicked-on. Users can also benefit from automatic integration of contact profiles with their inbox, allowing them easy access to details on their prospects. The app will soon offer additional functionality that allows users to schedule emails to be sent at a later date.

Sidekick, which was formerly known as Signals, provides sales pros with complete oversight into how their customers are acting. This productivity tool allows you to focus your efforts on your most-engaged prospects. 

2. iMeet

For sales teams at technology companies or agencies, visual demonstration tools can be a critical component of the sales process. iMeet isn't the only productivity tool designed for virtual meetings, but it offers a number of cool features that set it apart. Sales pros can run iMeet from any device, which is convenient for the busy and mobile lifestyle that many modern workers lead.

Additionally, iMeet users can hold one-on-one sessions with prospective clients, or even run an entire webinar with up to 125 attendees. During meetings, users are able to stay productive by taking notes, sharing documents within the meeting, and other actions. 

3. ClinchPad

If you love Trello for project management, you'll adore ClinchPad for sales workload management. Sold as a customer relationship management tool (CRM), ClinchPad is one of the few productivity platforms that allows sales teams to track "deals."

It's easy to quickly visualize your workflow by creating categories for your newly marketing-qualified leads, prospects in negotiation, and new contracts. Each day, users can keep their workflow up to date by dragging-and-dropping cards. While ClinchPad isn't the right option for everyone, it's something to consider for low-volume sales departments.

4. LinkedIn Advanced Search

One of the most powerful prospecting tools for sales professionals is located right within the dashboard of your LinkedIn profile. When using LinkedIn advanced search to discover qualified prospects, you can specify search queries according to:

  • Relationship to You
  • Industry
  • Company Size
  • Location
  • Groups
  • Seniority Level

and many other factors. For sales teams researching potentially-qualified buyers, it's a fantastic tool for broad discovery.

5. Boomerang

Batching tasks is among the most powerful ways to achieve total domination over your outbound communications. A Gmail add-on for Google apps users, Boomerang allows you to schedule follow-up emails to be sent at a time of your choice. This allows you to compose communications right after you get off the phone with a prospect, or dedicate an afternoon each week to knocking out your customized follow-up messages. 

6. HubSpot CRM

HubSpot offers comprehensive sales tools solutions, in addition to their well-known marketing software. HubSpot CRM is free, and can be integrated with HubSpot marketing software for truly powerful results. Some of the best features of this CRM option include:

  • Data syncing from your website, mobile devices, calls, and more
  • Comprehensive contact database management
  • Customization to build your CRM to match your sales process

If you're looking for an end-to-end solution to drive sales team productivity, this might be it. By integrating HubSpot marketing and sales tools, it's easy to designate standardized lead scoring criteria and marketing-to-sales hand offs of leads. 

7. Clari

Clari is a sales analytics tool that uses powerful predictive analytics capabilities to make customized sales recommendations. When you integrate this tool with your CRM, it works in real-time to identify risks and offer data-driven advice on how you can close more deals. Clari's functionality includes:

  • Improved sales forecasting
  • Mobile device integration
  • Team updates for transparency
  • Personalized best practice recommendations

If your sales team is already using many of the basic options for productivity, Clari could be the right way to elevate your work and discover key areas for improvement.


To achieve higher sales quotas in the months to come, the right tools can make a significant difference. Whether you need to visualize your sales pipeline or schedule your outbound communications in advance, these options can be a game-changer for busy sales pros.

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