Anyone involved in marketing should have a basic understanding of the email marketing laws they need to abide by. Even if your own country has relatively lax rules on what you can and can’t do with email(looking at you USA). It’s also very likely that any halfway reputable email or marketing platform will make you comply with their own often strict terms & conditions, but will very often require you to comply with the laws of your recipients countries.
Navigating these laws can be tremendously difficult, and it can be hard to know where to begin .
So we’ve compiled a large but non exhaustive list of some of the most common email marketing laws below as a starting point:
Austria: Telecommunications Act 1997
Belgium: Loi du 11 mars 2003
Bulgaria: The Law of electronic commerce (2006)
Czech Republic: Act No. 480/2004 Coll., on Certain Information Society Services
Denmark: Danish marketing practices act
Estonia: Information Society Service Act
Netherlands: Dutch Telecommunications Act
Sweden: Marknadsföringslagen (1995:450)
APAC, Middle East & Latam:
Australia: Spam Act 2003
New Zealand: Unsolicited Electronic Messages Act 2007
Argentina: Personal Data Protection Act (2000)
Hong Kong: Unsolicited Electronic Messaging Ordinance
Malaysia: Communications and Multimedia Act 1998
Singapore: Spam Control Act 2007
South Africa: Consumer Protection Act, 2008
If all that linked reading is too much, I generally suggest anyone who works in email marketing have a basic understanding of both CASL and the EU's E-Privacy Directive as a starting point.
CASL is rather comprehensive and a great overall set of rules for any sender to comply with. And the E-Privacy Directive is what the majority of Europe's individual laws are based on. But no blog post is any substitute for actually working with your legal counsel on this.